Overview

The success of this project was based on thorough data analysis and targeted changes that contributed to the more efficient operation of the store. After implementing the project, the user experience was significantly improved. Long-awaited functionalities that were needed by the client were introduced, along with necessary changes for conversion optimization. This led to increased sales, a higher conversion rate, better customer retention, and a higher average cart value. These improvements ensured that the website operated more efficiently and met user needs.