WordPress WooCommerce store conversion optimization
Published: December 4, 2024
Client
Vilniaus Medicinos Servisas, UAB – the official representative of the Waterpik brand in Lithuania. Specializes in the sale of irrigators and dental supplies.
Services
- Conversion Rate Optimization (CRO) Audit
- Implementation of Conversion Rate Optimization Audit – Design and Development
- Mobile Device Optimization
- Preservation of SEO Results During Work
Challenges
When updating the website, it was essential to ensure that the existing SEO rankings and traffic were maintained, as these are crucial for organic search and sales stability. This required precise execution of the work to ensure that the changes would not harm the website’s position in Google search. The website was technically outdated, so it was necessary to implement modern technologies, ensure the highest level of security, and guarantee fast page load times.
Client
Vilniaus medicinos servisas, UAB
Industry
Dental Equipment
Location
Lithuania
Technologies
WordPress, WooCommerce
WordPress WooCommerce store conversion optimization
Published: December 4, 2024
Client
Vilniaus Medicinos Servisas, UAB – the official representative of the Waterpik brand in Lithuania. Specializes in the sale of irrigators and dental supplies.
Services
- Conversion Rate Optimization (CRO) Audit
- Implementation of Conversion Rate Optimization Audit – Design and Development
- Mobile Device Optimization
- Preservation of SEO Results During Work
Challenges
When updating the website, it was essential to ensure that the existing SEO rankings and traffic were maintained, as these are crucial for organic search and sales stability. This required precise execution of the work to ensure that the changes would not harm the website’s position in Google search. The website was technically outdated, so it was necessary to implement modern technologies, ensure the highest level of security, and guarantee fast page load times.
Client
Vilniaus medicinos servisas, UAB
Industry
Dental Equipment
Location
Lithuania
Technologies
WordPress, WooCommerce
Results
A conversion audit was performed, and updates were made to increase conversions.
Sales increased by 38%.
The technically outdated website was successfully updated, making the store safer and faster.
Throughout the process, we worked with a staging environment, and updates were deployed at night to ensure the store did not lose traffic or sales during work hours. Great attention was given to maintaining SEO rankings.
We performed speed optimization, which was essential for the website to run quickly and smoothly on both mobile devices and computers. Any additional delay or slow loading could not only reduce user satisfaction but also significantly decrease conversions.
Updated Website
When implementing conversion rate optimization (CRO) changes, with the primary goal of increasing sales, the visual aspect of the website was also updated.
As a result of the implemented solutions, new product sections appeared across various pages, and the design elements became more attractive and modern.
These changes were not the direct goal of the project, but they acted as a positive side effect – the website became visually more appealing and user-friendly.
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