Wholesale e-commerce Shopify store development
Published: December 4, 2024
Client
MeriWoolArt is a company specializing in yarn manufacturing, offering high-quality products for both retail and wholesale markets. The client aimed to create a separate wholesale platform with functionality tailored to this type of business model. There was also a need to optimize the existing retail website to increase sales efficiency and conversions.
Services
- El. parduotuvės kūrimas didmenai
- Mažmeninės el. parduotuvės konversijų optimizacija
- Pritaikymas mobiliesiems įrenginiams.
- Greičio optimizacija
Challenges
Dirbant su Shopify dažnai susiduriama su tam tikromis platformos limitacijomis, kurios gali kelti iššūkių siekiant sukurti funkcionalią ir unikaliai pritaikytą parduotuvę. Šiuo atveju, pagrindinis iššūkis buvo sukurti efektyvią didmeninės prekybos sistemą, kuri atitiktų specifinius klientų poreikius, tačiau nesukeltų per didelių papildomų išlaidų.
Client
Kucas, MB
Industry
Threads and braids
Location
Lithuania
Technologies
Shopify
Wholesale e-commerce Shopify store development
Published: December 4, 2024
Client
MeriWoolArt is a company specializing in yarn manufacturing, offering high-quality products for both retail and wholesale markets. The client aimed to create a separate wholesale platform with functionality tailored to this type of business model. There was also a need to optimize the existing retail website to increase sales efficiency and conversions.
Services
- El. parduotuvės kūrimas didmenai
- Mažmeninės el. parduotuvės konversijų optimizacija
- Pritaikymas mobiliesiems įrenginiams.
- Greičio optimizacija
Challenges
Dirbant su Shopify dažnai susiduriama su tam tikromis platformos limitacijomis, kurios gali kelti iššūkių siekiant sukurti funkcionalią ir unikaliai pritaikytą parduotuvę. Šiuo atveju, pagrindinis iššūkis buvo sukurti efektyvią didmeninės prekybos sistemą, kuri atitiktų specifinius klientų poreikius, tačiau nesukeltų per didelių papildomų išlaidų.
Client
Kucas, MB
Industry
Threads and braids
Location
Lithuania
Technologies
Shopify
Overview
The main challenge was to create an efficient wholesale system that would meet the specific needs of customers without generating excessive additional costs.
This required finding solutions that would not only function effectively but also be economically affordable – aiming to reduce integration and maintenance costs.
For example, to implement the feature where prices are visible only to logged-in users, an optimal solution had to be found that would ensure security and ease of management without incurring significant additional costs during both the integration and subsequent maintenance phases.
These challenges were addressed by carefully selecting and combining technologies that not only met the client’s requirements but also allowed achieving the set goals without excessive costs.
Conversion Optimization
Conversion optimization was one of the key tasks to ensure that the website was not only attractive but also effective in generating sales. Working with MeriWoolArt, it was crucial for the user to easily transition from browsing the website to completing a successful purchase. To achieve this goal, significant improvements were made.
Speed Optimization
Speed optimization was essential to ensure the website functioned quickly and smoothly on both mobile devices and computers. Any additional delay or slow loading could not only reduce user satisfaction but also significantly decrease conversions. Therefore, a thorough website analysis and optimization were carried out to ensure fast and efficient page loading. By using various technologies and best practices, we achieved a score of 84 for mobile devices and 97 for desktop devices according to the Google PageSpeed Insights tool.
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