Shopify store development for 2 different markets
Published: December 4, 2024
Client
UAB Flatyz – įmonė, kuri specializuojasi aukštos kokybės, unikalių žvakių gamyboje ir pardavime. Klientas siekė išplėsti savo veiklą ir sukurti dvi naujas Shopify el. parduotuves, orientuotas į Italijos ir Anglijos rinkas. Parduotuvės turėjo būti pagrįstos Amerikos rinkai skirtu dizainu, tačiau pritaikytos skirtingoms rinkoms, atsižvelgiant į jų specifiką ir poreikius.
Services
- Shopify online store development
- Market-specific design adaptation
- Catalog customization
- Translation integration and configuration
- Conversion optimization and implementation
- Consulting
Challenges
UAB Flatyz aimed to expand its business by creating two new Shopify online stores targeted at the Italian and UK markets. The main challenge was adapting a design originally created for the American market to meet the specific needs of the Italian and UK markets, taking into account cultural differences and consumer preferences. Additionally, a new gift box functionality needed to be developed and integrated, requiring complex technical solutions to ensure a smooth and user-friendly experience.
Client
UAB Flatyz
Industry
Hand-made candles
Location
Lithuania
Technologies
Shopify
Shopify store development for 2 different markets
Published: December 4, 2024
Client
UAB Flatyz – įmonė, kuri specializuojasi aukštos kokybės, unikalių žvakių gamyboje ir pardavime. Klientas siekė išplėsti savo veiklą ir sukurti dvi naujas Shopify el. parduotuves, orientuotas į Italijos ir Anglijos rinkas. Parduotuvės turėjo būti pagrįstos Amerikos rinkai skirtu dizainu, tačiau pritaikytos skirtingoms rinkoms, atsižvelgiant į jų specifiką ir poreikius.
Services
- Shopify online store development
- Market-specific design adaptation
- Catalog customization
- Translation integration and configuration
- Conversion optimization and implementation
- Consulting
Challenges
UAB Flatyz aimed to expand its business by creating two new Shopify online stores targeted at the Italian and UK markets. The main challenge was adapting a design originally created for the American market to meet the specific needs of the Italian and UK markets, taking into account cultural differences and consumer preferences. Additionally, a new gift box functionality needed to be developed and integrated, requiring complex technical solutions to ensure a smooth and user-friendly experience.
Client
UAB Flatyz
Industry
Hand-made candles
Location
Lithuania
Technologies
Shopify
Website for the Italian Market
We created a Shopify e-commerce store tailored to the Italian market, ensuring that the design, content, and functionality met the needs of local consumers. We replicated the design of the U.S. store but adapted it to align with Italian aesthetics and cultural specifics – adjusting the catalog, optimizing pages for conversions, and more.
The website was adapted to appeal to Italian shoppers, taking into account local trends and product popularity. We also created additional features, such as the option for gift box selections, to enhance user experience.
Product pages were optimized for conversions to improve sales efficiency and overall customer experience.
Website for the UK Market
We created a second Shopify store tailored for the UK market, customizing the design according to local consumer trends and the client’s needs.
Similar to the Italian version, we adapted the U.S. design to fit the UK culture, as well as updated the product catalog to match the preferences and buying behaviors of UK consumers. The store was optimized for easier purchasing, and customers were given the option to choose gift boxes.
Pages were optimized for conversions to increase sales efficiency and enhance the overall customer experience.
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